There are my favourite citations, not in particular order, that I have come across when reading books, browsing websites for interesting ideas or articles.

I will try to maintain this page by adding new ones - that inspire me, and made me look at things around me from different perspective.

Please let me know if you have one that is not listed here - maybe I would like to know it as well.

List of my favourite citations

The dictionary is the only place that success comes before work. Hard work is the price we must pay for success. I think you can accomplish anything if you’re willing to pay the price.

Talent is cheaper than table salt. What separates the talented individual from the successful one is a lot of hard work.

If anything, experience [working on design projects] has taught me more about the way that works well for me, and I change it up depending on who I’m working with. When I’m working with … a team, I tend to have more of a process because [it] combines various creative approaches. So, everyone has their own way of doing things, but you can unify everyone with common milestones … to guide people through that winding path [of design].

Usually, when I get the project request, I will send out a questionnaire to get a feel for what the project is about … Once we go through that initial process of getting the client’s input on what they think they want…I will set up a kick-off call where I ask a lot of questions. When I first started out, it was mainly focused on [topics] like, what colors should the site be and what kind of imagery do you want? because, as a designer, that’s all I really cared about. But now, I try to get a sense of who the user is and what their motivation is for coming to the site or using the product. [I want] a feel for the personality of the brand more than just what colors to use.

We underestimate the power of emotions. Even executives, who like to see numbers, really make their decisions on emotions.