The Principles of Beautiful Web Design

This is a second edition of the book "The Principles of Beautiful Web Design" written by Jason Beaird.

This book is one of many I read over the period of six months or more that talks about designing web sites. Probably like some of you I can describe myself as someone who wasn't born to be an artist or a graphic designer etc. but at the same time I am very interested in designing websites. I must say that I was so happy when I found this book and I started reading it. What this book helped me realised is that "DESIGN IS A SKILL THAT CAN BE LEARNT". Thank you very much for this Jason.

Some of you may have innate sense of beauty, harmony etc. but others, including myself, must work hard to learn it and this is where this book is vary handy.

The author walks us through the process of designing websites and at the same time teaches us about the basic principles of design - not just web design but print design principles that were formed first over very long period of time to address common design problems that we web designers face again and should benefit from, learn from and amend it to serve our needs. Those principles of design, whether we talk about a print design or a web design, are the same. They have the same roots the only difference is that we apply them in different environment - a print design is fixed environment (size of paper) in contrast to web design where we have to serve a broad range of devices, screen sizes and resolutions, users, operating systems, Internet browsers etc. (you may want to check this presentation that list well all the challenges when designing and developing for web).

This book is great asset that anyone who wants to design should read and familiarise with. The author describes different techniques and theories that are used in design:

  • golden rule, rule of thirds,
  • balance and unity,
  • type of layouts,
  • inspiration,
  • theory of colours, colour schema, palette, mood boards,
  • role of texture,  why and how we should use it,
  • importance of typography and basic principles that we must always follow: text spacing, alignment etc.
  • use of images and its presentation.

This book is nice source for any web designer that provides valuable knowledge that once implemented should help use create beautiful and natural looking web sites.

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